LC Representation was founded in 2011 by Loredana Pettinati, originally created to provide representation services for the Chinese luxury market. Over the years, the company has expanded its reach to the GCC region and India, built on Loredana’s long-standing relationships with top-tier B2B & B2C travel entities, luxury hotel brands, and a vast network of high-net-worth individuals across the Middle East and Asia.

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Loredana’s most recent executive role at Red Sea Global, a Public Investment Fund (PIF) company and one of the world’s most ambitious tourism developments, further strengthened her expertise in destination promotion and significantly expanded her influence among regional stakeholders, tourism boards, and private sector partners in Saudi Arabia and across the GCC.

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In addition, LC Representation has entered a strategic partnership with Think Strawberries, a leading player with over two decades of established infrastructure in the GCC and Indian markets. This collaboration ensures robust regional coverage and enhances LC Representation’s ability to deliver highly specialized services.

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Together, these experiences and partnerships have reinforced LC Representation’s strong positioning in the Middle East luxury travel landscape, while continuing to build on its original Asian foundation.

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With a background spanning destination development, commercial and revenue strategies, customer care excellence, and luxury hospitality services worldwide—combined with trusted business relations with key industry stakeholders—LC Representation has become a partner of choice for leading travel brands.

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As a specialized tourism consultancy, we deliver:

• High-standard commercial and revenue strategies

• Strategic advisory for destination development

• Tailor-made sales and marketing plans

• Comprehensive brand awareness programs across key markets

 

Our approach is entirely bespoke, designed to align with each client’s business goals and growth ambitions. This commitment to quality, personalization, and measurable results is why our business continues to grow primarily through personal recommendations and word of mouth.

In short we offer the following and more:

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• almost 20 years of experience on destinations development, commercial and      revenue, customer care excellence, global luxury travels and lifestyle products

• strong first hand working experience from a sales, marketing, product and                   business development perspective

• large network of key contacts/ decision makers from small, medium and large travel      organizations targeting top high-end clients

• close relationships with airlines, tourism boards and travel associations

• selected portfolio enabling tailor made market approach per each client

• fine selection of reputable and quality clients to complement each other

• deep knowledge in the organization of marketing events directed to top dealers in luxury travel industry.

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