At LC Representation, we bring unmatched expertise in developing tourism destinations from concept to global recognition. With over 20 years of experience, our founder Loredana Pettinati has led the creation of visionary strategies aligned with national and commercial objectives for the development of new destinations. 

 

We support governments, tourism boards, and private stakeholders in shaping compelling, sustainable destinations that attract high-value travelers and deliver exceptional guest experiences.

 

Our Core Expertise Includes:

 

Destination Development

    •    End-to-End Destination Strategy: From feasibility and market positioning to global promotion and B2B/B2C  engagement.

    •    Giga Project Leadership: Expertise in managing large-scale tourism developments within complex multi-stakeholder environments,             with a strong focus on Commercial, Revenue, Distribution and Product Development.

    •    Stakeholder Alignment & Investment Facilitation: Bridging government vision with private sector delivery.

 

Product Development & Innovation

    •    Luxury Product Design: Development of bespoke travel experiences tailored to high-net-worth individuals, from curated city breaks             to immersive cultural itineraries.

    •    Experience-Driven Itineraries: Creation of themed travel products including wellness, gastronomy, nature, heritage, and events.

    •    Event-Integrated Product Lines: Designing premium event packages that elevate destination appeal and attract global media                     attention.

    •    Destination Portfolio Planning: Structuring diverse product ranges to optimize occupancy, seasonality, and market reach.

 

Commercial & Revenue Strategy

    •    Distribution & Channel Management: B2B and B2C models with integrated booking platforms and global trade partnerships.

    •    Sales Enablement & Trade Development: Empowering sales teams and trade partners with toolkits, incentives, and clear value                   propositions.

    •    Revenue Optimization: Structuring product pricing and packaging for sustainable profitability across different business segments.

 

Customer Journey & Service Excellence

    •    Guest Experience Mapping: Designing every step of the visitor journey across digital and physical touchpoints.

    •    Customer Care Systems: Building and training service teams, SLAs, SOPs, and CRM systems to exceed luxury expectations.

    •    Digital Transformation: Leveraging smart tourism tools to personalize, automate, and elevate guest interactions.